Wednesday, April 27, 2005

Screw Corporate America! (And I'll Have a Bud Light, Please)

I've gotta get something off my chest. In the last 5-10 years, there seems (to me) to have been a significant increase in anti-corporate thinking and clamoring, especially among people 18-35. I mean, wishing bad things on the fat cats is nothing new, but these days people hold marches and rallies dedicated to this general anti-corporatism (as I will call it).

As usual, I feel caught in the middle of the debate. I mean the anti-corporatists have some good points. Any company which has become so large and spread out that it has no ties to any local community has no vested interest in taking care of the communities of its customers. Also, big companies tend to look more and more at profit as the only thing that really matters, especially when they go public. Corners are cut, quality suffers, service suffers, and often their employees suffer.

On the other hand, I think any company has the right to sell us as much crap as they can if we're dumb enough to buy it. It's up to us, the consumers, to arm ourselves with knowledge and information about the company's policies, products, track record, and behavior in the communities where it operates.

Sometimes I really can't believe the absolute garbage we'll let companies push on us. I mean, apparently, a slick TV commercial is all it takes for some people to buy something. Let's look at the food and beverage industry: Kool-aid, Chips-Ahoy, Corona, Burger King, Kraft "Cheese" Slices (cheese is not supposed to be orange or sticky), Budweiser, Fruit Loops, Wonder Bread, Coors Light, etc. This has been going on for decades, but it still amazes me.

I encounter, on a fairly regular basis, people who would consider themselves to be anti-corporate, or maybe they would say they shop with a social conscience. They prefer to shop at thrift stores, mom-and-pop stores, etc, over Wal-Mart, Target, Macy's, or JC Penney. They prefer a meal at a local, family-owned restaurant to one at Applebee's, Outback, or Chili's. They try to dress in clothes that weren't made in sweat shops or by companies that pollute the environment. They prefer the local arthouse cinema to the multiplex 28-screen theater.

But what do so many of these "consumers with a conscience" order at the bar or buy on their way home from work? A beer made (or at least owned) by a HUGE corporation. Take your pick: Budweiser, Miller, Coors, Corona, Heineken, Guinness, Tecate, Newcastle, Foster's, Molson. You think any one of the companies that own these brands gives a shit about quality? Craftsmanship? Values? Community? Family? The Earth? And if you're thinking that these brands aren't really all that big, you need to know that breweries are getting bought up all the time by the biggest handful of beverage conglomerates. Note: It's happening with wine and spirits too.

So what's the answer? I've seen bumper stickers and t-shirts like "Think Global, Drink Local" and "Support Your Local Brewery" and I think they're great. But I like supporting small craft-breweries in far flung places too! I think the answer (whether you're buying beer, wine, food, clothes, or whatever) is to seek out products made by people who take chances, have imagination, and believe in what they do. Support family-owned businesses whenever you can. And if you are a drinker of any of the beer brands listed above, reach out and try something new. (Warning: trying Pacifico instead of your usual Corona is not trying something new. They're both made by the same huge brewing conglomerate). Experiment with one or two of the styles of beers I listed in the previous post. With all that amazing variety, you're certain to find something for you. And, even better, you'll feel good knowing that you're supporting a small group of people who put in a lot of hours for very little money because they love what they do. Cheers.


Linc said...

Love the site! You make a valid point John, I will try and branch out a little. Still, being raised in Milwaukee has a powerful effect on my beer drinking! Perhaps you blog will help me.

Anonymous said...

You say cheese isn't supposed to be orange, now clearly beer is your area of expertise but there are in fact some lovely british cheeses such as red leicester and shropshire blue, both of which are actually orange - crazy naming there!

Anonymous said...

You're aretard. It's an assumption that all as you say anti-corpratists, if any, go hame after work and buy beer from any of the companies you mentioned. What was the point of this blog? To make the people who are trying to help feel inadequate. really poorely written and quite useless. Shame on you first commenter for the praise think about what you write.

Annie said...

Well said, anonymous. You sound just like one of those poor bastards enslaved by the corporate pushers of America. Cheers to proving the point of the poster!

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